This morning I learned from Pokerstars school that we should never call from SB (except if there is bad player on the bb or good implied odds), and this happens.

https://www.pokerstarsschool.com/lessons/calling-opens/

At 15.20

This rule made me very confused because earlier I have called widely from SB. Because of this I lost lot of money today because I have no idea how to post-flop after 3bet from SB. This is a big problem area for me and really need to figure this out asap.

How do you think I played this hand?

Villains stats:

VPIP:20
PFR: 16
AF: 6
F3B: 63

I made 3bet for two purposes, getting value and because his F3B is high, good possibility that he will give up with hand and give me free money. Opp calls. I have a top pair great kicker, because opp is aggressive, I tried to give him possibility to bet and then I will just shove in due of low SPR. He checked and board gets paired. Awkward situation. I made a bet, I think that was a huge mistake. Opp raise, I call, on the River I made a blocking bet (yeah, I know, pathetic move) and villain shoves. I played this hand very terribly. Which are my biggest mistakes?

iPoker - €0.02 NL (6 max) - Holdem - 4 players
Hand converted by PokerTracker 4: http://www.pokertracker.com

CO: 143.5 BB
BTN: 100 BB
Hero (SB): 130 BB
BB: 110 BB

Hero posts SB 0.5 BB, BB posts BB 1 BB

Pre Flop: (pot: 1.5 BB) Hero has Jd Kd
fold, BTN raises to 2.5 BB, Hero raises to 9 BB, fold, BTN calls 6.5 BB

Flop : (19 BB, 2 players) Js 9d 4h
Hero checks, BTN checks

Turn : (19 BB, 2 players) 9c
Hero bets 9.5 BB, BTN raises to 28.5 BB, Hero calls 19 BB

River : (76 BB, 2 players) 5c
Hero bets 16 BB, BTN raises to 62.5 BB, fold

BTN wins 101 BB