I find this to be an awkward spot that comes up often enough to warrant some discussion. Here is the hand:

Effective stacks ~3000
Hero raises to $60 UTG Ah8h
BB calls

Flop Tx 2h 3h
BB checks, Hero bets $85, BB raises to $230, Hero raises to $685.

What is the plan if BB calls? If BB ships? Does your action change if flop is Th 2h 3x instead? Is my raise size too small?

Generally I feel like calling the raise puts you in a spot where you need to hit to win because all future streets become more difficult to bluff once you call. Granted if stacks go in the middle you are either up against a set or a combo flush draw like 54hh, you at least gain equity from having all draws dominated.