This is a typical hand that I don't know / don't understand if it's better to:
A) Bet larger flop (60-70%) and bet large again on turn (60-75% again), and depending on the outcome, large bet river.

B) Playing the "bet full range 30~35% on flop", and be called by anything (in this case, villain called 7Q3 flop with 24).

In a flop with no flush draw, when betting small, is it okay to bet turn and give up if called ?
I mean, if I bet large on the flop, the chance of "any2" calling us is reduced by a lot.

And if I had a "Q", wouldn't we prefer to bet 60-70% and be called by worse Q, 7x or his "reduced any2" continuing range?

So why most of the coaches prefer to cbet 30-35% on dry boards IP ?
Wouldn't betting large generate more fold equity when bluffing and at the same time more value when with a made hand?